Friday, July 29, 2016

You're the Pom

I've been all about the POPS of color as of late.
If you've been following along on my blog for a while now, you probably know that I'm a sucker for matching items. Remember this post?

I shot this neon look at the beginning of summer, and looking back, I can't believe just how fast this summer flew by. To really take advantage of my time left in New York City, I've decided that I want to head to the beach for some sun and me time. However, the weather isn't looking too promising, but this is something that I've been anticipating ever since the madness and chaos of last weekend. I love that this pom pom tote is perfect for the beach and is spacious enough to carry all my beach essentials.

Anyone else have fun plans this weekend?

Wearing: top: Lilly Pulitzer via Palm Avenue | pom pom tote: via Charlotte's | hat: via Uniquities | shoes: via Uniquities | shorts: via Uniquities | earrings + ring: via Bailey's | necklace: Impressions Boutique (old) similar style heresunglasses: Karen Walker |

[ the items marked with 'via' can be found in the Cameron Village shopping center located in Raleigh, NC ]

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This is a partnership with Cameron Village Shopping Center. All thoughts and opinions are my own.

Wednesday, July 27, 2016

Black At It // Park Avenue

Anyone else feel like it's been Monday for the past two days? Same.
I wore this dress to an important meeting a few days ago, and received so many compliments on it. I love how it has the classic collar, but adds a unique twist to the dress with the open-slice down the middle. Forewarning: the white is a bit see-through, so be sure to wear something underneath! 

P.S. I've already whipped out the felt hat, but I know I'll be wearing it regularly in the cooler months to come. It's still in stock here, for those who want to get ahead of the game and make the purchase.

Thanks for stopping by!

Wearing: dress: ℅ SheIn | bag: ℅ Henri Bendel (available in new colors here) | booties: ℅ American Eagle (old) similar here + heresunglasses: Karen Walker | watch: Marc Jacobs | lipgloss: Gypsetter's 'Bohemian Glow' | rings:  7 Charming Sisters | earrings: ℅ 7 Charming Sisters | hat: H&M | necklace: identical here |


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Thank you to SheIn for partnering on this post. All thoughts and opinions are my own.

Tuesday, July 26, 2016

Her Conference Weekend Recap

This is a sponsored post in partnership with Ulta Beauty, Vera Bradley, Juicy Couture, Amtrak and Her Campus Media. All thoughts and opinions are my own. 

If you were following me on Snapchat (bygracelee), Instagram, Twitter, or Facebook, then you probably saw that I attended Her Conference this past weekend. The speakers on Saturday included Rebecca Minkoff, Andi Dorfman, James Nord, and a ton of other social media strategists ranging from Victoria's Secret to Cosmopolitan, etc. Pretty much a wide range of innovative people in one building, to say the least.

I'm sharing key tips from speakers and a recap with photos of my day at the event below.

We started the morning off with an interview with Rebecca Minkoff and how she came about starting her brand. #GirlBoss

In our gifted bags from Vera Bradley, we received these notebooks with schedules and information on all the speakers.

I had to pop by the Ulta Beauty Bar during lunch break for a little touch-up.

It was love at first swipe. Ha! Loved this 3,000 rose-adorned Tinder wall.

There were several panels after the morning keynote speaker Rebecca Minkoff, so Lauren and I decided to focus on social media and branding and attended the Business of Blogging panel. The speakers were Bianca Posterli, Keeley Patterson, James Nord, and Holly Wagner and they focused on what brands and publishers really looked for in influencers. A few things that stood out to me was how the bigger you get as an influencer, the less control you have over your content. 

The key things I noted were how brands seek engagement with Instagrammers rather than their following number or "likes" or "comments." It's about how engaged the influencer is with their audience and how the brand can benefit with the influencer. Another thing that I took away from this panel was that brands want to see that you work with other brands and that you know how to stay updated in this digital age. Meaning, being able to migrate your following to whatever new social medium comes up. 

They finished off on selling yourself first, business next, and then your brand.

I still have a few more notes from this panel, if anyone is still interested in hearing more about the business of blogging. You can always leave a comment below or shoot me an email!
Breakfast was served with Suja and Chobani.

Love this 'Firebird' Urban Decay lipstick from Ulta Beauty from my gifted bag.

My favorite speech of the day was from Andi Dorfman. 
I'm going to be completely honest. I don't want the Bachelor or the Bachelorette. *gasp* I know. I've seen one or two episodes in the past, but was never really a fan of reality TV. With that being said, I had heard of Andi Dorfman, but never really knew her background or her situation. 

Andi's speech was on perseverance and it hit close to home for me.
I didn't realize her situation with all these "failures," as you call it, with her love life and her job in the past years, and for some of it, I felt like I could relate. 

Her keywords were: "Happiness is the ultimate success." 
When it comes to perseverance, it all comes down to the mindset. Fixed mindset vs. growth mindset. It was all about acknowledging limitations and choosing and seeing what you needed to improve on. Acknowledging that we are not all perfect. There's areas you're great at and areas that you're not, and having a growth mindset is the mindset to have. The question is... is it easy to persevere? It's hard to persevere because it's scary. It's scary because challenges are scary. But it's also easy in the sense that it's up to you. You have to decide whether you want it or not. When you embrace change, you see a bigger world. The changes that come with it ultimately, are a gift. 

You don't stand a chance between life and change. It's bound to happen. 

And lastly, she mentioned how everyone portrays happiness differently. Your friends might be married with kids and they might be happy, and you might be single, living in New York City with a job that you love and still be happy.

It's not about how you see happiness, it's about how you feel it.

She was incredibly sweet and I really needed to hear her speech that weekend.

Thanks for stopping by!
Like I mentioned, if you have any questions about the conference or any questions about the panels, please shoot me an email or leave me a comment!

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Monday, July 25, 2016

Rain or Shine

Happy Monday! 

I'm still in the process of accepting the fact that this is the last Monday of July.
Basically reminding me that summer is almost over. It's crazy to believe August is just around the corner.

I hope you all had a great weekend. Mine was chaotic with having a friend back home visiting me and the Her Conference, but fun, nonetheless. 

It rained a lot at the beginning of summer when I was back home in North Carolina, so I wanted to style a summer look with rainboots. I'm all about that pop of color, so I went with these Lisi Lerch earrings from Charlotte's, which are ON SALE by the way, to add some color to a gloomy day.

What's your favorite way to spruce up a rainy day look?

Wearing: top: via Uniquities | shorts: Frame via Uniquities | earrings: Lisi Lerch via Charlotte's (MARKED DOWN!) | bracelet: via Charlotte's | sunglasses: Karen Walker | rainboots: Hunter Boots (more colors here) | clutch: Gigi New York via Bevello | panama hat: old, identical here |

 [ the items marked with 'via' can be found in the Cameron Village shopping center located in Raleigh, NC ]
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This is a partnership with Cameron Village Shopping Center. All thoughts and opinions are my own.

Friday, July 22, 2016

Her Conference - NYC


I have a lot going on this weekend. 
For starters, I'm so excited to be attending as a correspondent for the Her Conference here in New York City. I always feel like my schedule coincides with all the blogger conferences that come up, and I'm thrilled that I will be able to attend one. Finally.

Not only that, but one of my best friends McKenzie is staying with me this weekend and I'm going to show her my favorite spots in the City. Not to mention, we have tons of girls nights planned and lots of catching up to do!

As for Saturday's plans... here's a little information about the Her Conference. It's a two-day event that focuses primarily on media, journalism, and marketing. There's tons of keynotes, panels, workshops, contests, and giveaways involved. This year's sponsors are Ulta Beauty, Vera Bradley, Juicy Couture, and Amtrak. I'm honestly so excited about the goodies we'll be receiving at the events... not to mention, I heard the breakfast is catered by Chobani and I pretty much start my mornings off with a Chobani greek yogurt. So good.

The speakers are amazing this year, and I cannot wait to share more of the conference with you all. 
Make sure you follow along on snapchat (bygracelee), Instagram, Twitter, and Facebook to see all the behind-the-scenes and a peek at the conference this weekend.

Anyone else attending the conference?! If so, I'll see you there!

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This is a sponsored post in partnership with Ulta Beauty, Vera Bradley, Juicy Couture, Amtrak and Her Campus Media. All thoughts and opinions are my own.